One of our first integrations was with Indianapolis based online form generator, Formstack. We are really excited about the integration because it increases the amount of possibilities for businesses that want to use their mobile website to capture data from something as simple as a contact form or even a contest that starts with a text message.

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I just read a blog post from a web development company that shared some pretty misconstrued information about websites on mobile devices. As we progress in our business path, we have come across some iPhone specific trains of thought that need to be addressed. Just because you can see a website on a mobile device or iPhone, certainly does not mean that it is optimized in the best way for the entire mobile population. Continue reading →

Often times, I take for granted that the latest marketing technology buzz terms are known by everyone around me. In the past, I’ve had to remind myself that this is not the case. The title of this post is a question that I think needs answered after sitting down having drinks with a few friends.

A QR code or 2D code is very similar to the little bar code that your grocer scans to retrieve the price of the items you are buying at the store. How they are different is that anyone has the ability to make them and send the person that scans them to the destination of their choice…. Well, I guess not completely.. They can’t send you to Aruba… Unless it is a website or video of Aruba. Continue reading →

Most of the work we do at Arment Dietrich is B2B. We do some start-up consumer work, but the majority of our clients fall in a very niche B2B industry. And, because of that, they’re sorely behind when it comes to technology. We have one client, in fact, who still hasn’t upgraded to Outlook preferring to use, instead, Lotus Notes. We love you, but oy!

So when we talk about something as simple as moving their websites to a mobile browser friendly format, you can imagine the blank stares we get. And apps? Forget about it! Continue reading →

QR Codes

You may have started to notice those cute little bar codes on advertisements that you get in the daily newspaper, on websites, postcards, and many more places including billboards. If you haven’t noticed them yet, you will start to after reading this. Because I have been reading and writing a lot about mobile marketing these days, I have taken for granted that everyone was aware of these codes, how they are generated, the capabilities of the codes, and what the end user needs to do with them. Here is just a brief intro on QR codes; Continue reading →

The Indianapolis Pacers… I follow them on Twitter, am a fan on Facebook, and have also subscribed to their text message club. I also follow 3,000 other Twitter accounts and am a fan of nearly 800 other Facebook pages on top of my nearly 800 Facebook friends. Contrary to what some may think, even though I use them quite a bit, I don’t spend every hour of my day looking at Facebook or Twitter. But, I do almost always have my iPhone with me. I read and respond to text messages almost immediately. Continue reading →

10 years ago, you hired someone to create a website for your business. That website was perfect for users 10 years ago. That same website was also fine for users 1 year ago. Today, you must accommodate your mobile web viewers.

Here’s an analogy: A desktop website is to a minivan as a mobile website is to a sports car. The minivan is large and roomy and it contains all of your needs for short and long road trips. Your desktop website is the one that will contain all the bells and whistles… The Flash, the fancy design, large images, videos, etc… Continue reading →

We were having a conversation last week with a local organization that hosts several events each month. What they currently do is send out an email newsletter to their subscribers and members to notify them of the event and to tell them to RSVP. One of the things that we will be doing with them is bringing their Formstack sign up forms into their mobile website so visitors to the mobile site can sign up with the convenience of their phone. But we want to take this one step further. We presented the thought of notifications via SMS / text message, with a link to the mobile form to allow users to sign up immediately as the event is announced. The reason that I am saying immediately, is that even if you are out to eat or maybe even just sitting on the toilet browsing the web or playing a game of Words With Friends, if you are alerted via text, it is so instantaneous and easy, that you can RSVP right away. Continue reading →